In my work, I often come across entrepreneurs or creatives who have avoided processes for a long time on purpose. It’s not an accident this type of business doesn’t have processes. It isn’t part of the natural evolution of the business. No, in this case, process is a bad word.
Many creatives – and by creatives, I mean most entrepreneurs – feel that instituting process will inevitably curtail their creativity. In this mindset, process = control, and they want no part of it.
I get it. When you are familiar with the creative flow and instinct that leads you from exploring rock formations to geese migratory patterns with a seemingly unconnected route, me telling you that process will help you in the execution of your work product seems like a big joke or even a threat.
Guess what? In every instance, your lack of process will actually curtail the growth of your business. Not your creativity. Processes allow for more – not less – space for creativity.
Let’s unpack this. We often equate process with control because we are familiar with processes designed to keep us in line – literally. The process for checking out at the grocery store means finding the shortest line, hoping it moves quickly, and waiting until it’s your turn to pay. Other processes that may feel stifling include anything having to do with the government – getting a new passport, going through airport security, you get the idea.
So here’s what I’ll tell you: processes you are aware of are typically not “good” processes. Good processes are those that execute the work in such a seamless, organized way that you barely even notice they’re happening. Like a solid business administration team, you know it’s good when you tend to take it for granted.
So what does this mean for you in your business? Is your business growing? Are you starting to feel stressed out about managing the workload and keeping all the clients happy? Do you feel this way periodically? It might be time for a process audit!
By the way, when I say “growing,” I don’t mean “getting bigger.” Growth in business – as in life – occurs in many ways! Sometimes it looks like more clients, more employees, etc. Sometimes it looks like maturing, being wiser in client management, developing more effective leadership strategies.
Activity: Think about a time you interacted with a process that actually made you feel more comfortable, effective, or efficient. What was that process? Is there an opportunity to develop a process in your business that will increase efficiency to give you more time for the creative work?
Need help thinking this through? Fill out the fields below or email taryn@tbd-strategies!